The day Sky came to Town

This year the annual Cat Laughs festival was sponsored by Sky. It was impressive graphically with some lovely illustrations by Alé Mercado. It was great to have a large sponsor back to boost up the festival that means big money to our lovely city. What struck me about this festival as opposed to previous festivals was the dominating presence of Sky throughout the city. There was signs on the roadside coming in, large window decals in disused buildings, banners hanging from the light posts at the river and lots of marketers on the streets. It was as if we were renamed Sky town for the weekend and Kilkenny was just a byline. It was truly impressive to see the dominance that the Sky brand had over the weekend. Hopefully it will be a long partnership for Kilkenny as this festival is a part of our calendar as much as the first weekend in September is!